Comfort, style and performance are the key trends of mens sportswear for SS24. Dive into the styles to look out for this season!

Technical wear

Technical wear and convertible trousers are a standout for SS24, catering to the trend of wearing athletic clothing for day to day and outdoor activities. Made from durable materials like cotton, quick-drying fabric and nylon, they are adaptable to various weather conditions and social settings. They offer both functionality and style to outdoor enthusiasts with zip-off sections for a quick transformation to shorts and oversized patch pockets for enhanced storage.

Lightweight Packable Jackets

When looking for easy, stylish, and timeless sportswear, lightweight zip jackets are an excellent investment for SS24. As a layering tool, a lightweight, packable jacket is the best option for the transition season ahead.

Retro Prints

Retro prints are making a big comeback in sportswear for SS24, combining nostalgia with new performance materials and creative approaches. Retro prints in sportswear pull influence from previous decades using distinctive patterns and themes, such as geometric patterns, psychedelic swirls, and vintage-inspired flowers conveying nostalgia.

Jacquard Short-Sleeved Shirts

Jacquard short-sleeved shirts represent an emphasis on comfort and utility using technical innovation, enhanced designs, and adaptability for an everyday hybrid athleisure look.

Bold Colours and Prints

Neon hues, abstract patterns and animal prints allow consumers to express their personalities through sportswear. From leopard spots to snakeskin designs, animal prints will give the wearer edge. The neon colour palette includes fluorescent pinks, blazing oranges, electric blues, luminescent greens to radiant yellows that add excitement to outfits for the upcoming season.

Nostalgia style

In the vibrant landscape of sportswear trends for 2024, the retro wave crashes ashore once more, drawing inspiration from the iconic styles of the 1970s, 1980s, and 1990s. Picture this: classic jogger pants harmonising effortlessly with a laid-back, vintage-inspired t-shirt, guiding fashion lovers to embrace the nostalgia in sportswear.

Cargo Joggers

Cargo joggers provide a combination of utility and flair. These joggers are breathable and made from durable materials, ensuring comfort and flexibility. Their tapered fit creates a contemporary shape, making them an adaptable and practical alternative for various activities.